MSP Agentic AI
Assessment · 03

What is your MSP worth?

An EBITDA + valuation estimator grounded in illustrative benchmark bands reflecting common MSP M&A norms — so you can put a directional number on the business and see the levers that move it.

What it does

Enter your revenue and cost structure. The tool computes your adjusted EBITDA, then applies a valuation multiple banded by size and maturity — drawn from the same MSP-market benchmarks the rest of the model uses — to produce an estimated enterprise-value range.

Why it matters

Most owners don't know their number until they're at the negotiating table — and by then the levers are already set. Knowing it early changes decisions: which clients to fire, which offerings to build, when to hire, and whether to sell or scale. And the multiple isn't fixed — operational maturity, recurring mix, retention, and client concentration are its transparent drivers, so a more mature MSP earns both better margins and a richer multiple on those margins. See your directional number here — computed in your browser, your numbers never leaving it — then run the Operational Maturity assessment to find the domain that moves it most. Same maturity, priced in the language owners actually decide in.

What you get

  • Your computed adjusted EBITDA and EBITDA margin.
  • An estimated enterprise-value range from size- and maturity-banded multiples.
  • The levers that move the number — recurring-revenue mix, margin, and maturity.
  • A directional benchmark, not a formal valuation — and entirely local to your browser.

What it looks like

Three illustrative, fictional MSPs — same $3.5M revenue, three different operational-maturity levels. Watch what maturity does to the number (directional bands, not a promise; your own estimate runs in your browser):

Same revenue, very different enterprise value Three illustrative MSPs at the same $3.5M revenue: a reactive OML-2 shop is worth about $1.2M, a standardizing OML-3 shop about $2.8M, and a mature OML-4 shop about $5.8M — roughly a five-fold spread driven by operating maturity. Estimated enterprise value · same $3.5M revenue ~$1.2M ~$2.8M ~$5.8M OML-2 reactive OML-3 standardizing OML-4 mature
Reactive shop · OML-2

$3.5M revenue · ~10% adjusted EBITDA (~$350K) · break-fix-heavy, owner-dependent, thin recurring book → a low maturity-banded multiple (~3.5×).

~$1.2M EV
Standardizing · OML-3

$3.5M revenue · ~16% adjusted EBITDA (~$560K) · documented delivery, a solid recurring book → a mid multiple (~5×).

~$2.8M EV
Mature · OML-4

$3.5M revenue · ~22% adjusted EBITDA (~$770K) · runs by exception, high recurring mix, low client concentration → a premium multiple (~7.5×).

~$5.8M EV

Same revenue. Roughly five times the enterprise value. That entire gap is operational maturity — better margins and a richer multiple on them — which is exactly why this estimator sits beside the Operational Maturity assessment. The calculator does this with your real numbers; these examples just show the shape. Illustrative only — directional benchmark bands, fictional shops, not a formal valuation or a guarantee.

Put a number on your MSP — and a path to grow it.

No install, free to explore. Pick an assessment and get a tailored read on your gaps and your maturity.

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