What is your MSP worth?
An EBITDA + valuation estimator grounded in illustrative benchmark bands reflecting common MSP M&A norms — so you can put a directional number on the business and see the levers that move it.
What it does
Enter your revenue and cost structure. The tool computes your adjusted EBITDA, then applies a valuation multiple banded by size and adjusted by itemized drivers — illustrative bands reflecting common MSP M&A norms, not a single index — to produce an estimated enterprise-value range.
Why it matters
Most owners don't know their number until they're at the negotiating table — and by then the levers are already set. Knowing it early changes decisions: which clients to fire, which offerings to build, when to hire, and whether to sell or scale. And the multiple isn't fixed — in the estimator it moves with recurring mix, gross margin, retention, client concentration, growth, security mix, and your self-rated operational maturity, each an itemized, visible adjustment. Those adjustments are the calculator's assumptions, drawn from common M&A norms — not a measured effect. See your directional number here — computed in your browser from numbers stored there — then run the Operational Maturity assessment to find the domain that moves it most. Same maturity, priced in the language owners actually decide in.
What you get
- Your computed adjusted EBITDA and EBITDA margin.
- An estimated enterprise-value range from size- and maturity-banded multiples.
- The levers that move the number — recurring-revenue mix, margin, and maturity.
- A directional benchmark, not a formal valuation — computed in your browser.
What it looks like
Three illustrative, fictional MSPs — same $3.5M revenue, three different operational-maturity levels. Watch what maturity does to the number (directional bands, not a promise; your own estimate runs in your browser):
$3.5M revenue · ~10% adjusted EBITDA (~$350K) · break-fix-heavy, owner-dependent, thin recurring book → a low multiple (~3.5×).
~$1.2M EV$3.5M revenue · ~16% adjusted EBITDA (~$560K) · documented delivery, a solid recurring book → a mid multiple (~5×).
~$2.8M EV$3.5M revenue · ~22% adjusted EBITDA (~$770K) · runs by exception, high recurring mix, low client concentration → a premium multiple (~7.5×).
~$5.8M EVSame revenue. Roughly five times the enterprise value. In this illustration the gap comes from the things a more mature shop tends to have — better margins, a bigger recurring book, less owner-dependence and client concentration — each a separate input to the estimator; the self-rated maturity level on its own moves the estimator's multiple by half a turn either way. That's why this estimator sits beside the Operational Maturity assessment. The calculator does this with your real numbers; these examples just show the shape. Illustrative only — directional benchmark bands and fictional shops, not a formal valuation, not a measured effect of maturity, and not a guarantee.
Put a number on your MSP — and a path to grow it.
No install, free to explore. Pick an assessment and get a tailored read on your gaps and your maturity.
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